How to Succeed, Create Your Own Opportunities and Own Income
In this day and age it is important to have a “side hustle”, by “side hustle” I mean a second income source. When I had to close my law practice in 2012, I thought it would be very easy for me to get back into the corporate world. But, to my dismay there are more unemployed individuals than jobs. I had to take a few steps back, ask God for guidance, and map out my future. I sat down to write out my best qualities as a person, my strengths and weaknesses, and how I could use my past employment, training, and education to generate income for myself. Also, I had to find out what services and products my target audience was in need of. After doing much research, I discovered that were many women (ages 25 to 60 years old) who wanted to start their own business. That is when I decided to study to become a business consultant to meet this need. I knew with my legal background, being a business owner, and being female within this age bracket I could assist women with meeting this need. Also, I discovered that there was a great need for mediation/conflict resolution services because individuals were tired of resolving disputes in court. Individuals wanted to find an alternative to using court as a means to resolve issues and disputes with others. I decided to take training to become a certified mediator to meet this need for mediation/conflict resolution services.
Once I completed my training to become a business consultant and mediator in 2013, I completed a business plan to map out how I would set-up my business, who was my targeted audience (potential customers), how to get the word out about my business, and how to market my services to my targeted audience. I started to attend workshops and seminars to connect with other business owners. I started to join groups on the different social media sites to connect with other business owners and connect with potential customers. Also, I continue to attend workshops and seminars after my initial training to stay up to date with the current trends in the consulting and mediation fields.
This past year I have started to create business partnerships with other business owners, who provide similar services that my business does, in order to promote and generate more clientele for our respective businesses. This year I have started to do my own workshops and seminars to share my knowledge with individuals who want to start their own business. Plus I see the workshops and seminars as way to advertise my business and the services we provide to potential customers. Also, I have learned that blogging is good and less expensive way to advertise your business to the general public to reach your targeted customers.
I am learning that the keys to creating your own opportunities and generating your own income are as follows: 1. Whatever skills and “hobbies” you are good at find a way to use them to generate income; 2. Do your research and take the necessary training needed to market your skills; 3. Social media is key to having a successful business; 4. Always consult God first before doing anything and ask Him for guidance; 5. Connect yourself to the right people who can assist you with the growth of your business; and 6. Do not be afraid of failure, rejection, and getting outside of your “comfort zone”. In conclusion, in whatever you decide to do in life be sure that you are doing what you love and enjoy doing.
Donya Zimmerman is a business consultant, mediator, and legal professional with over ten years of experience. She is owner of Family & Community Mediation and Business Consulting (FACMBC) based in Baltimore, Maryland and has been in business since 2013. Services provided by FACMBC: Mediation and Conflict Resolution Services; Business Registration Assistance (Limited Liability Company, Corporation, S-Corp, Limited Liability Partnership, etc.); Business Plan Drafting Assistance; Business Certification Assistance (MBE, WOSB, 8A, 501(c) (3), Hub Zone, etc.); and Business Organization Assistance. She is also a contributing writer to the Maryland Daily Examiner Newspaper. Contact information: email@example.com; www.facebook.com/FACMBC; www.twitter.com/FACMBC; https://dzimmerman36.wordpress.com