Name on Coke can? Not as big a deal as your name in the Book of Life
With slacking sales, Coke is churning out gimmicks to get people to buy their chemical and sugar poison. Their latest: put names on the can. It’s an old strategy: Flatter your customer. There’s some kind of thrill of sense of immortality to see your name right along with the most American of soft drinks.
But it isn’t anything. What’s truly worthwhile is to have your name written in the Lamb’s Book of Life. THAT gets you in to Heaven.
Coke just gets you there quicker.