Business Development & Conflict Resolution

We assist individuals with starting their own businesses because small business is key to economic independence and community sustainability.

How to Market Your Business on a Shoestring Budget? Part II

This is the second article in the “Marketing Your Business on a Shoestring Budget” Series.

I provided you with the first three inexpensive methods of marketing a business on a “shoestring budget” (in article one):

  • Networking.
  • Business organizations and social groups.
  • Social Media.

Here are the last two inexpensive methods of promoting a business on a “shoestring budget”:

The fourth inexpensive method to market a business is creating a blog page and internet radio show.  Doing a radio show and blog site can be beneficial depending on the type of products and services offered to customers.  When starting out as a newbie entrepreneur, it is good to go with the blog sites and radio sites that are inexpensive.  There are some good blog sites and radio sites that provide their services for free or at a reasonable price. Blogs are a form of “informational articles”, these type of articles provide the audience with information that can be beneficial to them. Also, the blogs provide the reader with insight on the types of services and products the business offers.  Blogs let the audience know that you are an expert in your particular field.  Blogs are a good way to promote a business because the entrepreneur is doing their own advertisement.

With internet radio, entrepreneurs are allowed to discuss topics in their field of expertise. Radio shows allow entrepreneurs to interact with their customer base on a more intimate level.  Also, with internet radio it is a way for entrepreneurs to promote other business owners by having them as guests on the show.  Blogging and internet radio are good resources to promote your business in an efficient and economical way.

The final way to promote your business on a “shoestring budget” is by creating a website for your business.  You can create your own website for a reasonable fee.  Until you are able to afford a web developer who can create a “state of the art” website for your business, it is best to create a website page at a reasonable fee.  Also, you can get assistance with creating your website from friends and family members.

Here are a few reasons why it is good to create a website for your business:

  • Keep customers up to date on products and services.
  • Keep customers informed of upcoming events and special sales.
  • Offer discounts on products or services to subscribers of the website.
  • Have informational articles on your website to resolve issues customers may have.
  • Website can have testimonies from happy customers.

The key to marketing your business on a “shoestring budget” is the following:

  • Preparation;
  • Research; and
  • Good resources.

Also, it does not hurt to create a marketing plan before spending time and money on promoting your business.  Always think cost effectiveness when planning to spend time and money marketing your business.  Be careful not to fall for marketing scams, especially ones, “that guarantee certain results within a certain amount of time”.  Do not pay for marketing tools that may not be useful for your business.  When marketing your business just use your “sixth sense” and “common sense”, then you will see positive results from your marketing efforts.

Part II of II “Marketing Your Business on Shoestring Budget” Series.

Donya Zimmerman is a business consultant, mediator, and legal professional with over ten years of experience.  Donya is also a public speaker and aspiring author.  She has a few books in the works that will be published and released in the latter part of 2015. The books will focus on entrepreneurship, small business, and daily devotionals.  She is owner of Family & Community Mediation and Business Consulting (FACMBC) and Powerful Biz Woman (subsidiary of FACMBC). Both are based in Baltimore, Maryland and were established in 2013 and 2014. Services provided by FACMBC:  Mediation and Conflict Resolution Services; Business Registration Assistance (Limited Liability Company, Corporation, S-Corp, Limited Liability Partnership, etc.); Business Plan Drafting Assistance; Business Certification Assistance (MBE, WOSB, 8A, 501(c) (3), Hub Zone, etc.); and Business Organization Assistance.  Services and products provided by Powerful Biz Woman are workshops: Entrepreneurship 101; How to Stay Out of Tax Trouble and Legal Trouble in Small Business; Start up 101; and Female Entrepreneurship 101.  Powerful Biz Woman provides books on the following topics: Entrepreneurship 101; Daily Devotionals for Entrepreneurs/Small Business Owners; Daily Devotionals for Female Entrepreneurs; Small Business Owner Tips; Powerful Biz Tips; and Inner Will Power to Make Your Dreams a Reality.  These books will be available starting September 5, 2015. Donya Zimmerman is also a contributing writer with the Maryland Daily Examiner Newspaper and the Leadership Girl Newsletter. Donya Zimmerman has made article contributions to the Simply Inspirational Women in Business Journal for 2014 published by Dr. Cheryl Cottle.

If you are thinking about starting your own small business or non-profit organization do not hesitate to contact Donya Zimmerman because she can show you how to do so. Contact information:;;;;;

Image courtesy of Stuart Miles at


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